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May 14, 2024

How to Enact Organizational Transformation Through Culture


Companies with a strong corporate culture see a 4x increase in revenue growth compared to companies with a weak culture. (source: Harvard Business Review)

By aligning values with strategic goals, nurturing a growth mindset, and investing in employee development, a vibrant company culture becomes the catalyst for organizational transformation. As individuals feel a sense of ownership and belonging, they become champions of transformation, driving initiatives forward and ensuring the company remains competitive and future-ready.

How The Heffelfinger Company Helps Companies With Cultural and Organizational Transformation

At The Heffelfinger Company, we provide cultural and organizational transformation for:

  • Mid-sized enterprises (500-5,000 employees)

  • Newly merged organizations

  • Business lines

  • Fortune 500 functional groups

Together, we will:

Employ our cultural assessment tools and methodologies to clearly understand your current culture, determine your desired culture, reveal gaps between where you are and where you want to be, and begin to realize your ideal future-state culture. We use a variety of assessment tools and strategies, including interviews, focus groups, surveys, or validated assessments around culture, alignment, and/or employee passion.

We help you determine organizational strengths and opportunities, map your cultural journey, rework and implement organizational strategy (if required), and write a new playbook for your organization—one that champions leaders in fostering transformative strategies, culture, leadership, and teams. Book a free 20-minute assessment now.

Tools to Assess Your Company Culture

There are several ways to assess whether your company has a positive culture.

1.Employee Satisfaction Surveys

Regularly conducted surveys can gauge employee perceptions of the workplace, including factors such as job satisfaction, work-life balance, communication, and opportunities for growth and development. High scores on these surveys typically indicate a positive culture.

2.Customer and Stakeholder Feedback

Positive feedback from customers, clients, and other stakeholders can also reflect a positive company culture. Satisfied customers often result from engaged, motivated employees who deliver exceptional products or services.

3.Formal Assessments

Assessments that measure employee happiness and well-being are proven, straightforward, and affordable tools for assessing the strength of your company culture and what work needs to be done to improve it. The Heffelfinger Company is certified, licensed, and well-versed in using the most powerful and popular assessment instruments.

Company Culture Assessments

Our expert consultants offer a variety of formal assessments to measure company culture and how it is tied to core performance indicators.

The Employee Passion Survey

The Employee Passion Survey is a tool that measures the degree to which the needs that ignite passion among employees are being satisfied. This survey goes beyond traditional employee satisfaction surveys by focusing on deeper aspects of engagement, such as the emotional connection employees feel toward their work, the organization's mission, and its goals. The survey includes questions about factors that contribute to passion and engagement, such as alignment with company values, opportunities for growth and development, meaningful work, and the quality of relationships within the organization.

The goal of the Employee Passion Survey is to identify areas where employees feel most passionate and engaged and areas for improvement so that the organization can better support and leverage employee passion to drive performance and success. The Passion Pyramid™ provides insight into the Employee Passion Survey. It focuses on individual employees' needs and motivations.

The Values That Build Trust (VBT) Survey

The Values that Build Trust (VBT) survey is a tool designed to assess the alignment of an organization's values with its culture and practices, particularly focusing on building trust among employees. This survey aims to gauge how well the stated values of the organization are reflected in its day-to-day operations, interactions, and decision-making processes. It typically includes questions that probe various aspects of trust-building behaviors, such as transparency, integrity, accountability, and respect.

The VBT survey helps organizations identify strengths and areas for improvement in fostering a culture of trust. By understanding where trust is strong and where it may be lacking, leaders can take targeted actions to reinforce positive behaviors and address any gaps that may exist. Ultimately, the VBT survey serves as a valuable tool for promoting a culture of trust, which is essential for fostering employee engagement, collaboration, and organizational success.

Denison Culture Assessment

Contrary to traditional employee engagement assessments, corporate culture surveys, or climate surveys, the Denison Organizational Culture Survey assesses the culture of an organization as a whole and links company culture to bottom-line performance measures.

Many companies have experienced several benefits from using Denison's culture survey, including improved employee engagement, increased productivity, better communication, and more effective leadership.

Organizational Culture Assessment Instrument (OCAI)

The Organizational Culture Assessment Instrument (OCAI - © 1999 Kim S. Cameron), was developed by Kim Cameron and Robert Quinn at the University of Michigan. It is a validated research method to assess organizational culture. The OCAI is based on the Competing Values Framework and has been used by over 10,000 companies.

The OCAI is a quick culture tool where you distribute 100 points between four “Competing Values.” These four Competing Values correspond with four types of organizational culture. Every organization has its own mix of four types of organizational culture mapped through the Internal-External dimension and the Stability-Flexibility dimension. The four types of organizational culture according to OCAI are:

  • The dynamic, entrepreneurial Create Culture

  • The people-oriented, friendly Collaborate Culture

  • The process-oriented, structured Control Culture

  • The results-oriented, competitive Compete Culture

We Help Businesses Execute on Strategy & Purpose Through an Effective Company Culture

As business coaches, we work directly with organizations and external consultants to forge strong partnerships aimed at cultivating a resilient and cohesive culture that’s aligned with vision, mission, and values. We help organizations build a successful strategy, align senior leaders around their strategy, and create the culture that enables that strategy.

Our company culture assessments act as a launch pad for this work. These assessments provide invaluable insights into the current organizational landscape, pinpointing areas of strength and areas for growth. Armed with this understanding, we work hand in hand with our clients to implement tailored solutions, fostering a culture that not only reflects their core beliefs but also empowers individuals to thrive within the organization. Through this collaborative journey, we empower businesses to unleash their full potential and achieve sustainable growth. Ask us how to get started today!


James & Lori

James Jackman & Lori Heffelfinger


Becky Sharpe. How Growth Mindset Can Help Your Organization. 2/6/2024.,for%20them%20fully%20and%20sincerely. Accessed 5/3/2024.

Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. The Leader’s Guide to Corporate Culture. From the magazine January-February, 2018. Accessed 5/3/2024.

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